Where Is Digital Signage Heading? 

If you ask us, the future of digital signage will revolutionize how businesses engage with their customers. So, for business owners in the Milwaukee area, understanding emerging trends in this dynamic field is key to staying ahead of the curve. 

So, where is digital signage heading? Here are our (calculated) predictions. 

SEE ALSO: How Digital Signage Solutions Boost Workplace Communication 

1. Increased Intelligence & Automation

One of the most significant trends in digital signage is the increasing complexity of the underlying technology. Behind the scenes, digital signage systems are becoming more sophisticated, leveraging advanced features like facial recognition, voice control, and artificial intelligence. These capabilities allow for the automation of content delivery and personalization, ensuring that the right message reaches the right audience at the right time. 

While the backend technology may grow more complex, the user experience will remain intuitive and seamless. Milwaukee businesses can look forward to effortlessly managing their digital signage networks, therefore saving more time. 

2. Greater Convenience and Personalization

As digital signage technology advances, the level of personalization and convenience it can offer is set to reach new heights. Imagine a digital menu board that automatically displays customized recommendations based on a customer’s dietary preferences or purchase history. Or a digital directory that guides visitors to their desired destination with personalized wayfinding instructions.

With a greater understanding of your audience’s preferences and behaviors, your business can tailor messaging and offerings to better meet the needs of your clientele.

4. Expanded Use of Data Analytics

The power of data analytics will play an increasingly crucial role in the future of digital signage. Features like facial recognition and heat mapping will allow businesses to unearth deeper insights into customer behavior, and in turn, can optimize their content and strategies for maximum impact.

By leveraging these data-driven insights, commercial property managers and business owners can strategically approach the placement, content, and timing of their digital signage displays. As a result? They’ll gain enhanced customer engagement, increased sales, and a better overall return on investment.

5. Shift to Cloud-Based Platforms

As the digital signage industry continues to evolve, the adoption of cloud-based platforms is expected to become even more prevalent. These cloud-based solutions offer businesses greater flexibility, efficiency, and remote management capabilities, making it easier to maintain and update their digital signage networks.

The shift to the cloud also opens up new opportunities for collaboration and integration. Commercial entities can seamlessly connect their digital signage with other cloud-based systems, such as inventory management or customer relationship management (CRM) platforms, creating a more cohesive and data-driven ecosystem.

6. Integration with IoT Technologies

The future of digital signage will also see a deeper integration with emerging technologies, such as artificial intelligence, the Internet of Things (IoT), and virtual/augmented reality. 

Imagine a digital display that can respond to voice commands, allowing customers to easily access information or even make purchases. Or digital signage that communicates with smart thermostats and knows warm weather suits advertisements about iced drinks or ice cream. These innovative integrations will not only captivate audiences but also provide valuable data and insights to help businesses optimize their strategies.

Prepare Your Digital Signage for the Future with Fearing’s 

Fearing’s, a leading provider of audio, video, and security solutions, is uniquely positioned to help commercial businesses and property managers future-proof their digital signage investments. By recommending and implementing cloud-based digital signage platforms, we can offer clients unparalleled flexibility, scalability, and remote management capabilities, enabling them to easily update content, monitor performance, and expand their signage networks as their business grows.

Ready to get started with state-of-the-art digital signage? Contact our team to learn more today.